Song Joong Ki Proves He’s CF King with 10 Ads

With 10 CFs to his name currently, it appears everyone wants a piece of actor Song Joong Ki.

The actor is the face of a diverse range of products, from Maxim Coffee, fast food chain Lotteria, cosmetics brand Laneige Homme, The North Face, Samsung’s Galaxy Pop and Samsonite, among a slew of others, pointing to the many facets of Song Joong Ki’s personality and charm. 

Not only do brands seek the actor for his image, Song Joong Ki delivers when it comes to the bottom line. In fact, Song Joong Ki’s commercial power is so great that the red back pack he is seen modeling in Samsonite’s current ads (which is being called the ‘Song Joong Ki backpack’ among consumers), sold out within three weeks. 

Song Joong Ki Chosen as Maxim Coffee Model

Proving his constant popularity, Song Joong Ki has been selected to be the face of Maxim Mocha Gold Coffee. He completed filming for the ads in February. 

One commercial affiliate told eNEWS, “Song Joong Ki has been chosen as the model for Maxim, which can be called the most authentic of all coffee commercials” and “Song Joong Ki’s soft image will grow with the collaboration with Maxim.”

In a phone call with eNEWS, Song Joong Ki’s agency staff said, “Song Joong Ki was chosen as the CF model because his intellectual image fit well with the product.” They added, “We finished filming for the Maxim Mocha Gold commercial on February 12. You’ll be able to see Song Joong Ki in a Maxim CF really soon.”